96% of marketers agree influencer marketing can be used to increase brand awareness–– and the fashion industry is no exception. That’s because social media has created a level of transparency into the fashion industry that was never before possible. The runway isn’t the only place the fashion industry is setting trends. Take for example the video content now produced from...

57% of marketers report custom content is their top marketing priority; but, only 12% feel they have an optimized content marketing strategy. When creating your content strategy, integrating influencers into every stage of content marketing can be extremely valuable. Your brand can work with influencers to generate new ideas for content, co-create content together, and amplify content to new audiences. All too often,...

Did you know that the average human attention span is now shorter than a goldfish’s? That’s right. According to a study from Microsoft Corp., humans are only able to focus for about 8 seconds (down from 12 seconds since the year 2000). Although this may be an interesting tidbit, what does this have to do with your brand’s marketing strategy?...

For marketers the end of the year means many things. 2016 planning is in full swing, the holidays are upon us, and prediction posts for the upcoming year are everywhere. Market leaders are busy predicting the next big trend in marketing and analyzing what buzzwords will be laid to rest. Last year we asked you “What do you wish for...

This year deciding which sessions to attend at Festival of Marketing was no easy feat. With over 160 hours of sessions on 12 different stages, the options were plentiful. Reviewing the programme and checking out the Top 12 sessions certainly helped narrow down the sessions to actually attend. Having managed to attend quite a few of these sessions, let’s review...

With the holiday season kicking off this week, companies everywhere are trying to get their hands on a “piece of the pie” so to speak. B2B companies are trying to secure any leftover budget before the end of the year and B2C companies are pushing Black Friday (Week?) and holiday specials like never before. As a marketer, it is an...

Are thought leaders in your industry sharing your content? If not, you’re missing a key piece of the influencer marketing puzzle. Today’s buyers are overwhelmed with data from a multitude of sources and have a limited ability to filter through the noise. As a result, buyers resort to trusted influencers as their proxy to meaningful and relevant information. As a...