With so many tradeshows, summits, and conferences, it is nearly impossible to attend and have a presence at every single event that piques your interest. Previously, I highlighted ways to boost influencer relations around an event that you plan to attend–but what happens when you can’t attend a relevant event? Fear not, there are many ways to have a killer...

Marketers everywhere are beginning to establish best practices when it comes to influencer marketing. From influencer selection, to outreach methods and success measurement, marketers are learning what works and what doesn’t, through trial and error . Navigating through this new world of influencer marketing can be intimidating because there is no set precedent. There are many minor mistakes that can...

Pumpkin spice consumer goods have officially become an epidemic. Pumpkin spice shoes. Pumpkin spice beer. Twitter is flooded with pumpkin hashtags, pumpkin spice blog posts are trending and the news is reporting on pumpkins too. Pumpkin spiced EVERYTHING. But wait, how did this happen? There are a few things we can learn as marketers from this pandemic, here is a Marketing Lesson...

One of the most interesting aspects of influencer marketing is how it quickly evolved from a public relations responsibility to an essential, cross-functional process. Influencer marketing touches on an increasing number of stakeholders, and consequently, functions throughout the organization. The concept might not be new to those who have read Philip Sheldrake’s early book, The Business of Influence. Only recently have...

De GRISOGONO were early adopters of social marketing because events have always played an important role in the brand’s marketing strategy. Social marketing represents very specific and highly important social moments for this high luxury brand. Discover how luxury brands leverage influencer marketing to optimise their event investment and to drive in store sales. De GRISOGONO maximised their return on the Cannes Film...

Our conference held in London on Tuesday 22nd September took a look beyond the buzzword of influencer marketing and focused on the ever-growing importance of influencer marketing for brands. We discussed the dilemma faced by the modern CMO in today’s digital world. The CMO Dilemma and the importance of influence for the modern marketer Pierre-Loic Assayag, CEO & Co-founder of...

The content below comes from a presentation by Stanislas Magniant, Coca-Cola’s Online Communications Director for Western Europe at Traackr’s London conference Beyond The Buzzword: Influencer Marketing in Action. As Stanislas explains, the first stage of influencer marketing is to know your influencers. Learn how Coca-Cola identifies and engages influencers as part of their marketing strategy.  Who is an influencer for Coca-Cola? It...