We have compiled influencer marketing advice directly from the source – influencers themselves! For our influencer interviews #CMWorld Edition, we teamed up with Social Business Engine‘s Bernie Borges to interview influential marketers and get their thoughts on influencer outreach and relationship strategy. Interviews  began with asking each influencer an out-of-left-field, non-relevant question as a way to illustrate a common mistake brands make when...

Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As the saying goes, “with great power comes great responsibility”. As companies invest more money and resources in their influencer practices, there is increased pressure...

How do you build relationships with influencers? This is the question Social Business Engine’s Bernie Borges asked at Traackr Caafé, Content Marketing World. From the top outreach tips to the biggest brand mistakes, we talked to the pros at #CMWorld about one of the toughest elements of influencer marketing – building influencer relationships. Here’s what they had to say: John Hunt On how...

This is a guest post by Ashley Zeckman, Director of Agency Marketing at TopRank. Brands large and small are searching for ways to separate themselves from the pack. At the same time, marketers are struggling with everything from producing enough content, to measuring content effectiveness. As more and more brands become publishers, it has become increasingly difficult for brands to create a...

Top 10 Influencers

What’s the key to find influencers for your brand? Conversations. Influencers are the people who your customers look to for information. They’re leading conversations about your industry, whether you are listening or not. Your job is to find the most important people for your brand, and work with them to become a part of the conversations your potential customers are...

Create a force of influence for your content. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers are turning to influencers. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or an extended reach with your target audience. Influencers can help strengthen your content marketing – from creation to clicks. There...

Top 10 Influencers

Who are my influencers? How can they help me amplify my message? These are common questions among those taking the plunge into influence(r) marketing. As I said in my previous post, influencers have the ability to help brands connect with their audience. In your content marketing strategies, they can help you create compelling content, and deliver it to the right...