The role of marketing for social selling, how influencer marketing can support social sales, and where Timothy sources his best content. This post is a follow up to “The rise of the Sales Influencer, an interview with Timothy Hughes,” and the second in our interview series with Timothy Hughes, UK Business Development Director at Oracle Corporation.  Q1 – What is the role...

As a child, I remember loving going to the circus with my grandfather – I have the vivid memory of an act by two clowns at the circus. The scene starts with the spotlight on a red clown on his knees going through the sand as if looking for something. A white clown walks by and asks him: “What are...

Sharing and the Development of Human Connections When it comes to connecting with people, there are few better ways than creating a shared experience. However, when it’s not possible for an experience to be shared, the next best option is to share the right content. As we share an increasingly larger amount of content with our contacts in different places, we can leverage this content to build relationships with people in our network. There are several ways that sharing content helps us do this: Providing solutions. Perhaps you are sharing a helpful how-to article or an interview with an expert in a field that is relevant to your network. When others identify with the content you share because it helps them solve a challenge they are facing, it instantly strengthens the connection between you. Making professional connections. The content that you share will often alert people in your network of needs that you have, and vice versa. If there is someone who can fulfill a requirement of yours, you can easily connect with them when you share content. Building your influence. Sharing can also help people convey authority and education in a given field. The things that you share with people, both online and offline, have a huge impact on their relationship and opinion of you. Sharing the right content can help your message hold more weight in your field.

With Social Tools Summit (#SocialTools15) right around the corner – May 12 – our Marketing Director, Katie, is ramping up for her panel on “Content Is King! Long Live Content Marketing!” In this panel she’ll be adding to the conversation about how influencer strategies play an integral role in content marketing. You can follow the community that’s already buzzing on LinkedIn and Twitter....

MT @mvitucci: 47% of CMOs responsible for digital innovation. #GartnerDMC @GartnerDigital @kirstenpetra – what r the others doing? — Steve Hardy (@steevh) May 5, 2015 “The best marketers recognize that success is rooted in the people, processes and providers that enable marketing magic to happen.” (Source: Gartner) #GartnerDMC, Gartner’s Digital Marketing Conference focuses on three areas this year: Driving Results...

I’m always on the look out for great influencer marketing resources. As community and blog manager I spend a good portion of my day researching for content to learn, share, curate, and join in the conversation. Here are my top seven go-to sources for influencer marketing content (and other marketing things, too): Maximize Social Business Managed by Neal Schaffer, Maximize Social Business is a leading...

Whether you’re orchestrating your influencer marketing and content marketing strategies consciously or implicitly, if you’re doing either, you’re doing both. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers turn to influencers. To help get you started and strengthen your practice, we’ve combined a list of the best expert advice on influencer...