Conversations are going on around your brand and market, whether you are participating or not. A great way to jump into the social mix is to create communities around those conversations. When you build a community, you can lead the conversation, and create a platform where individuals can solve problems. Influencer Marketing’s Place In Community Strategy By identifying and working with...

4 Reasons Why You Should Combine Content Creation with Content CurationYes, if you focus only on one of these things you’ll be in good shape. But you’ll be missing out on some of the most powerful benefits of them all.1. It Helps You Build Relationships With The Right People By creating content and sharing other’s content you are building relationships with other influencers and content creators. The thing is, bloggers and content creators have each other’s backs. It’s a community within a community. 2. Helps Build & Grow Your Network & Brand By branding yourself as a thought-leader in both spaces, you will be able to grow your network across many different channels. In addition, you’ll also find that when you share other content, you’ll increase your engagement with those content creators. 3. Gives You More Backlinks Links back to your site is a good thing. Once you start curating content, people will start to do the same for you. The more places your content is linked from, the better SEO results you can get. 4. Increased Conversion Companies that curate and create generate 10x more conversions than those who only share their own content. Source: Scoop.it blog

The third annual Social Media Marketing World conference, organized by Michael Stelzner and team, was in sunny San Diego last week. The conference brings together social media and marketing professionals from far and wide. This year’s attendees represented over 30 countries, with Australia have over 55 attendees present. The Traackr team was excited to be attending for the first time...

It’s increasingly true that we trust friends, colleagues and experts more than advertising.   Marketers who get this devote time and resources to creating authentic relationships with the people who matter most to their business. These people are the ones who influence your customers and shape your industry. Influence Is Everywhere In the past, influence was exerted by a select few...

The topic of the week: Being SXSW's breakthrough app is a dubious distinction, at best. Meerkat won SXSW's software equivalent of the high school prom, but does that mean it will do well once it graduates to the real world? Scooped from Mashable.

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand, products or services. At the core of Integrated Marketing Communications, influencer marketing aligns PR, marketing, sales and product around a common strategy. Why Focus On Influencer Marketing?  This year influencer marketing will hit critical mass. 90% of consumers trust peer...

Years ago, when brands got started on social media, the concept seemed simple: Set up a presence for marketers to easily reach masses of people. What became evident at the outset was that “no two snowflakes are alike,” and a customer audience consists of individuals, each with their own unique needs. 2015 is the year of “people centric marketing.” Explained...