It’s awards season! And with The Academy Awards quickly approaching, we couldn’t wait to find out the winners. We took a data-driven approach to predicting this year’s big Oscar winners: Best Picture, Best Actor (in a leading role) and Best Actress (in a leading role). Here’s how we did it We started by using Traackr to discover a list of Oscar,...

"Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you’ll struggle to make an impact. We happen to disagree."

This is a guest post by Ally Greer, Director of Content and Community at Scoop.it The hardest part of any new strategy is getting started. There are numerous questions to be answered, plans to be made, and tactics to learn. When it comes to influencer marketing  there are many resources to help along the way, and I’m not going to...

The Seattle Seahawks are a team of unique players, loud fans, and an insanely strong brand. Everything from their fans (The 12th Man), to their defensive secondary (Legion of Boom), to their players (Beastmode), there’s a lot that marketers can learn from the team. Build a team of employee advocates like Pete Carroll “Each person holds so much power within...

A collection of our favorite tweets from #SbizHour 4: Power Hour with Pierre-Loic Assayag, Guy Avigdor and Vidar Brekke

Today is a great day for community managers (like me). Today, the silent voice behind the brand is recognized. Today is #CMAD. It’s our job to build communities, start conversations, grow thought leadership, generate awareness, start and maintain relationships, drive clicks (potential leads), be likeable, stomp out digital crisis, solve customer questions (or find someone who can), and so much more. Unselfishly building...

One great way to create or raise awareness for your brand, is through those individuals who have the highest ability to support your messages and relay news to the right audience. When you work with influencers, your message can go from one to many without relying on paid media. Creating brand advocacy is also a successful, cost-effective strategy for influencer...