This is a guest post by Ally Greer, Director of Content and Community at Scoop.it At the beginning of 2015, Facebook founder Mark Zuckerberg announced that he would be taking on the personal challenge of reading one book per month for the duration of the year. He wasn’t trying to start a movement, or even a book club, though. He...

Social Business Hour hosts Brian Fanzo and Rachel Miller interview Traackr CEO and Chief Disrupter Pierre-Loic Assayag on the topic of social influence and influencer marketing.

10 marketing tech and startup idioms that shouldn’t make it to 2015 My mom was a French teacher and insisted through my childhood that I make proper use of language when speaking and writing; this habit translated easily to English, and to this day I struggle with the misuse of words and expressions, as they often stand in the way...

Recently we published our take on the marketing technology landscape. We studied enterprise marketing trends, brands that are undergoing digital marketing transformations (like Philips), and additional successful digital models of our customers. Now after receiving your insightful feedback, we decided to update our original model with some great suggestions. Two suggested categories for the landscape include  Attribution and  A/B Testing...

Happy Holidays from the Traackr team! This holiday season we’re thinking towards the future. Recently we’ve outlined the best tools for your 2015 marketing tech stack, laid out an audience-based approach to 2015 budgeting, and looked even further down the line at a 2016 marketing structure. In addition to planning for the future, we have some wishes for the marketing in 2015....

We are delighted to introduce the second interview of our new “Impacters” series with Eb Adeyeri, Strategy Director at We Are Social. In this interview, Eb shares his favourite influencer campaigns and addresses the growing importance of influencer programs for brand communications, how to measure campaign results, the investment required, and the role technology plays. TWEET THIS: If a brand...

3% drive 90% of the impact

For the fifth year of Top 25 Women Who Rock Social Media, Lee Odden and TopRank wanted to do something big. Enlisting our help, we took their top list and created an interactive map that showcases how influence dynamics really work. Each of the winners was scored across our criteria including: Reach, Resonance and Relevance (on the keywords social media,...