Pumpkin spice consumer goods have officially become an epidemic. Pumpkin spice shoes. Pumpkin spice beer. Twitter is flooded with pumpkin hashtags, pumpkin spice blog posts are trending and the news is reporting on pumpkins too. Pumpkin spiced EVERYTHING. But wait, how did this happen? There are a few things we can learn as marketers from this pandemic, here is a Marketing Lesson...

With Social Tools Summit (#SocialTools15) right around the corner – May 12 – our Marketing Director, Katie, is ramping up for her panel on “Content Is King! Long Live Content Marketing!” In this panel she’ll be adding to the conversation about how influencer strategies play an integral role in content marketing. You can follow the community that’s already buzzing on LinkedIn and Twitter....

The Seattle Seahawks are a team of unique players, loud fans, and an insanely strong brand. Everything from their fans (The 12th Man), to their defensive secondary (Legion of Boom), to their players (Beastmode), there’s a lot that marketers can learn from the team. Build a team of employee advocates like Pete Carroll “Each person holds so much power within...

A collection of our favorite tweets from #SbizHour 4: Power Hour with Pierre-Loic Assayag, Guy Avigdor and Vidar Brekke

Today is a great day for community managers (like me). Today, the silent voice behind the brand is recognized. Today is #CMAD. It’s our job to build communities, start conversations, grow thought leadership, generate awareness, start and maintain relationships, drive clicks (potential leads), be likeable, stomp out digital crisis, solve customer questions (or find someone who can), and so much more. Unselfishly building...

3% drive 90% of the impact

For the fifth year of Top 25 Women Who Rock Social Media, Lee Odden and TopRank wanted to do something big. Enlisting our help, we took their top list and created an interactive map that showcases how influence dynamics really work. Each of the winners was scored across our criteria including: Reach, Resonance and Relevance (on the keywords social media,...

Something we don’t talk about too much here at Traackr is tips on unplugging from digital. The truth is, the more digitally-focused your job, the more important it is to give yourself a little digital break every once in a while, if even for a minute! We spent some time browsing our influencer lists for good tips on unplugging and...