Social Media Marketing World 2016

Sometimes it’s tough being a social marketer. Other times, you get to travel to beautiful, sunny San Diego and mingle with the brightest minds in marketing. Does anyone feel bad for me? Anyone? All jokes aside, earlier this week I had the privilege of attending the most influential social media conference, Social Media Marketing World (SMMW). It was a whirlwind...

86% of Fortune 500 companies report that communities provide insight into customer needs. These insights can impact product roadmaps, influence customer service guidelines, and help marketers understand their audience better. Building a community around a topic relevant to your brand can be an extremely powerful tool that marketers can easily leverage. Within these communities influencers are often the ones leading...

Pumpkin spice consumer goods have officially become an epidemic. Pumpkin spice shoes. Pumpkin spice beer. Twitter is flooded with pumpkin hashtags, pumpkin spice blog posts are trending and the news is reporting on pumpkins too. Pumpkin spiced EVERYTHING. But wait, how did this happen? There are a few things we can learn as marketers from this pandemic, here is a Marketing Lesson...

Top Influencers in Beauty

Top 10 Influencers in Beauty Before the age of the Internet, beauty advice was hard to come by, limited to magazines and advertisements. Now platforms such as YouTube, Pinterest and blogs, revolutionized the way beauty tips and tricks are shared. For consumers looking for beauty advice, from product reviews to makeup tutorials to hair tips and skincare ideas, everything is easily accessible on...

As a self proclaimed Instagram enthusiast, @jfeiseee, it comes as no surprise that I am a huge supporter of leveraging Instagram for influencer marketing (the right way…and not like this, as Sam Fiorella notes!) In terms of Instagram influencer marketing success metrics, there is good news and bad news. The good news is, Instagram has experienced unparalleled user growth and boasts...

Top Influencers

Top Influencers in Consumer Technology We are entering a world where everyone is connected, all the time – to each other, to their devices, to products. Today, almost every consumer need has a technology solution – from wearable devices, to domestic robots, to smarter homes. Amidst these technological developments is a growing dilemma in the minds of consumers about what to...

Sharing and the Development of Human Connections When it comes to connecting with people, there are few better ways than creating a shared experience. However, when it’s not possible for an experience to be shared, the next best option is to share the right content. As we share an increasingly larger amount of content with our contacts in different places, we can leverage this content to build relationships with people in our network. There are several ways that sharing content helps us do this: Providing solutions. Perhaps you are sharing a helpful how-to article or an interview with an expert in a field that is relevant to your network. When others identify with the content you share because it helps them solve a challenge they are facing, it instantly strengthens the connection between you. Making professional connections. The content that you share will often alert people in your network of needs that you have, and vice versa. If there is someone who can fulfill a requirement of yours, you can easily connect with them when you share content. Building your influence. Sharing can also help people convey authority and education in a given field. The things that you share with people, both online and offline, have a huge impact on their relationship and opinion of you. Sharing the right content can help your message hold more weight in your field.