5 Tips to Pitch Social Media Strategy (in the form of inspirational quotes) If your organization hasn’t already implemented a social media program, chances are you’re trying to. Those smart marketers who already have strong social media programs in place are probably striving to grow those strategies even more. You might be running into some resistance from the senior executive team, who...

I’m Ginny – a digital marketing specialist here at Traackr. I’m new to the team, and since my background is in social media strategy for digital agencies, this will be my first in a series on the subject of ever-evolving marketing. Today, I present YouTube… YouTubers – YouTube stardom – a concept still baffling to my parents and the slow-adopters, perhaps also...

The Invisibles A few weeks ago, while traveling to Boston, I was listening to my favorite program on my favorite radio station, that I miss dearly since relocating West – “On Point” on WBUR. I caught a show called “The Invisibles,” with guest David Zweig, author of a book by the same name. The premise of the book and the...

Hootsuite, Radian6, Sysomos, and so many other marketing tech innovations come from Canada. Why is Canada ahead of the pack when it comes to marketing innovation? For years, our cousins from the North have intrigued me by their success in marketing and tech, disproportionate to the size of their population or their economy. Is it something in the water? Cold...

It’s fitting that we are in the final season of AMC’s “Mad Men”, because the topic of Earned Media is typically introduced with something along the lines of, “Gone are the Mad Men days”. Social Media has transformed the marketing landscape, and earned media has replaced paid and owned as the main driver of consumer behavior. As a result, Earned...

Image of Social Media

Modern marketing teams are challenged to get social “right”. Budgets for social media are on the rise and expected to double by 2017. It is critical for marketers become solid in scalable tactics to engage audiences and measure success. The Promise of Social Social media has shifted the nature of brand communications. Gone are the days when effective marketing meant...

Diamonds

Whilst most luxury brands have been looking at the rise of social media and digital innovation from a distance, we believe that social media marketing and CRM are in fact a unique opportunity for many luxury brands. These new digital tools give them a chance to reconnect to their core values, employing marketing tactics that were at the foundation of...