Sitting in the Austin airport waiting to catch my ride back to SF, I’m enjoying my first calm moment since landing in this zoo three days ago. My mind wanders back to one of the most relevant panels I attended during the conference on The Secret Dangers of Online Influence Marketing with Jure Klepic, Ekaterina Walter, Debra Kaye and Matt Hixson....

Everyone wants insights. Those golden nuggets of information presented in the right context at the right time help you make the best decisions and take the right actions. Today, we are releasing the next generation of Traackr to help marketers create meaningful impact through their social efforts. At the very heart of this brand new Traackr is focus. The web...

3% drive 90% of the impact

This is my first time turning a tweet into a blog post 🙂 I sent out this tweet a few weeks ago in response to a discussion on Twitter about a piece of research we conducted that concluded that less than 3% of the participants in any online conversation yields over 90% of the ‘results’ (pretty consistent across any performance metrics like...