The role of marketing for social selling, how influencer marketing can support social sales, and where Timothy sources his best content. This post is a follow up to “The rise of the Sales Influencer, an interview with Timothy Hughes,” and the second in our interview series with Timothy Hughes, UK Business Development Director at Oracle Corporation.  Q1 – What is the role...

The Rise of Influence in Sales

We interviewed Timothy Hughes to discuss how influence can help sales professionals reach buyers throughout the journey to purchase. UK Business Development Director at Oracle Corporation and prolific social media marketer Timothy Hughes doesn’t need any introduction! Timothy has been a social selling advocate both inside and outside his organisation, and he defined the 5 Pillars for a successful social selling practice:     LinkedIn     Social Media Listening     Influencer...

This week I met with Lee Odden, CEO of TopRank Online Marketing, content marketer extraordinaire, all-around cool guy, and big time influencer! We talked about so many ideas, including the Inception-like thought of influencers in influencer marketing. Then, we got on the subject of Ryan Gosling and Macaulay Culkin’s meta t-shirt stunt – yes, we rambled some. On this note I asked Lee, as an...

Sales Professionals have a lot on their plates. Times have changed. The traditional “buyer” journey from prospect to deal has vanished. Consumers are becoming more sophisticated. Salespeople have learned to nurture, share and engage with prospects in ways that add value to the relationships. So, what does it take to be a highly evolved Modern Sales Pro? Looking at the social selling...

Times have changed. The traditional “buyer” journey from prospect to deal has vanished, in part by the emergence and adoption of Social Media and the Web 2.0. In a simpler time, the traditional buyer journey looked something like this: The responsibility of marketers in the old world was to create awareness (and great marketers were also effective at advocacy). To...

By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy. To bring social into your...

Day in and day out, leading brands and agencies leverage Traackr to power their influencer marketing efforts. However, there’s a fast emerging use case for the platform that’s starting to take form – and that’s social selling. Like with marketing, social media has changed the role of sales forever. Although on the surface, this shift looks like a major challenge...