Influencer Marketing for Start-ups

In an earlier post I talked about how Traackr was a startup that helped to create the Influencer Marketing Category. The post focused on the challenges that go with defining a new category. However I did not discuss our strategies and tactics with regard to how we established ourselves as the leading player in this category, especially as a start-up....

Over the weekend, I saw my Twitter and Facebook streams heat up over the #LeCramp story: could it be that the greatest active player, the self-proclaimed “King”, bailed on his team because of cramps? For me, this incident during the first game of the NBA finals just reminded me of the reason why I’m not a LeBron James fan: whereas...

Every year at this time, I find myself thinking “If you can just make it until March…” The snowmelts, the first quarter of the year is coming to an end and the best tournament in sports is about to begin: It’s time for March Madness! This year there is heightened interest in the tourney — thanks to Warren Buffet’s offer of a...

Last week, we launched Traackr for Sweden in partnership with Pronto. This release comes in context of expanding Traackr’s footprint in Europe (our platform is now available in the UK, Germany, France with more countries to be announced soon). Geographical coverage doesn’t explain though prioritizing the release in a country with a population of 9.6 million inhabitants and a GDP...

A Year in Review

2013 was a big year for Traackr (the biggest!).  As we hit the ground running in 2014, we want to take a moment to reflect how far we’ve come and how much we’ve accomplished in those short 12 months, and much of it is thanks to our users. We listened to your comments, we wrote down your feedback, and we...

In today’s world, you can become a global company on a dime; we’re the proof of it. It defies good old startup logic. Based in SF, Traackr went global much earlier in its life than many equivalent venture funded start-ups. With more than 20% of company revenue coming from non-US sources and 20% of its staff based overseas, Traackr is a...

Superman and influencer marketing

“They can be a great people, Kal-El, they wish to be. They only lack the light to show the way.” Man of Steel, a Superman reboot, is leading the pack of big movie releases this summer. After some strategic finagling and more time spent waiting in line than I’m willing to admit, I was able to catch a pre-screening of...