Influencer Marketing Enterprise

*At Traackr, we love our movies. So much so, we watch them together outside of work, build strategies around them and reference their wisdom in our meetings. Now, we’d like to share this collective passion with you. This is the first in a series of movie-related posts, blending reviews, film history and, of course, marketing. Star Trek: Into Darkness hits...

The Many Faces of Traackr Infographic

It’s Friday. The sun is shinning in San Francisco. Yesterday the Warriors won and today, the Celtics are still in it. New awesome features are brewing in our platform and we’ve got a ton of great stuff planned for May in SF and online. Suffice it to say, it’s a happy day at Traackr. For those of you who know...

Wrap up from #TFOI London

On Tuesday we held an event on the Future of Online Influence in London at Ketchum’s offices. The gathering brought together a great crowd of agency professionals, engaging speaks and, of course, drinks! Here’s a quick summary of the ideas shared with links to everyone’s presentations. Stephen Waddington, Head of Digital at Ketchum for EMEA, set the scene by illustrating...

Boy has the Elasticsearch Boston meetup group grown by leaps and bounds in just a few short months. It all started back in August 2012 when we organized HaackrDay. We were looking for ways to get involved in the local dev community and meet and network with smart people. And we definitely did. Igor Motov, a major committer for the Elasticsearch project,...

Everyone wants insights. Those golden nuggets of information presented in the right context at the right time help you make the best decisions and take the right actions. Today, we are releasing the next generation of Traackr to help marketers create meaningful impact through their social efforts. At the very heart of this brand new Traackr is focus. The web...

Let’s get one thing out of the way before we start: this post is not an attempt to disparage HBase. HBase is an extremely powerful tool; applied appropriately and skillfully under the right scenarios, it can move mountains. This post is about the evolution of Traackr’s data storage needs and how MongoDB ended up satisfying them. It’s also a tip of the hat...