The Engagers: Shonali Burke

In this edition of The Engagers, we talk to Shonali Burke, President & CEO of Shonali Burke Consulting, Inc. Shonali is one of 25 women that rock social media. She takes business communications from corporate codswallop to community cool™. She also blogs, teaches, and cooks. Shonali has created many successful influencer engagement projects and built communities of advocates for major...

Sahana Jayaraman on Building Relationships with Influencers

In this edition of The Engagers, I connected with Sahana Jayaraman, a Social Business Strategist with a passion for demystifying “buzz words”, having a POV on “shiny objects” and packaging “data” into insightful content and engagement strategies for her clients. Sahana has more than 10 years of integrated communications experience working with global brands, helping her clients discover, understand and implement...

In this edition of the Engagers, we jump across the pond to speak with Vikki Chowney, Head of Community for TMW. Vikki talks to us about how she creates influencer outreach programs and compelling content for major brands. Vikki, you manage community and influencer outreach for some of Earth’s most well-known brands. From where you sit, what are the most...

tribal frequencies

After we launched Traackr for Sweden a few weeks ago, I became curious about the state of influencer marketing in this thriving global innovation hub. I interviewed Elia Mörling, one of Sweden’s premier thought leaders in digital communications to find out more. Elia’s blog Tribaling outlines best practices and digital strategies for tribal marketing. H&M, Ericsson, Chrysler and Save the...

The Engagers: Danny Brown

Today we welcome Danny Brown, Chief Technologist at ArCompany and coauthor of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing (available here) to The Engagers. His blog is recognized as the #1 marketing blog in the world by HubSpot, and is featured in the AdAge Power 150 list as well as Canada’s Top 50...

The Engagers: Sam Fiorella

In this edition of The Engagers, we climbed to the top of a mountain to meet with the zeniest of all marketers to better understand the true dynamics of influence. Sam Fiorella is Partner at Sensei Marketing and coauthor of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing (to be released in May). Hear what...

The Engagers: Deirdre Breakenridge

The 2013 Engagers Team is nearly complete. Today we welcome Deirdre Breakenridge to our gathering of Earth’s Mightiest Marketers! Deirdre has been in PR and marketing for 25 years helping senior executives in midsize to large organizations communicate to their stakeholders. She’s written five books on how technology and social media have changed the game for public relations and marketing....