We are delighted to introduce the second interview of our new “Impacters” series with Eb Adeyeri, Strategy Director at We Are Social. In this interview, Eb shares his favourite influencer campaigns and addresses the growing importance of influencer programs for brand communications, how to measure campaign results, the investment required, and the role technology plays. TWEET THIS: If a brand...

We are proud to introduce here our new interview series, “The Impacters”, featuring today Nils von Heijne from Pronto, Sweden. In this series we will be interviewing some of the most innovative marketers both in-house amongst the world’s leading brands and from integrated marketing agencies, asking them to openly share their experience and, sometimes provocative but always enlightening, thoughts on...