Top Influencers in Beauty

Top 10 Influencers in Beauty Before the age of the Internet, beauty advice was hard to come by, limited to magazines and advertisements. Now platforms such as YouTube, Pinterest and blogs, revolutionized the way beauty tips and tricks are shared. For consumers looking for beauty advice, from product reviews to makeup tutorials to hair tips and skincare ideas, everything is easily accessible on...

Top 10 Influencers

Before the world of information overload, when all questions had simple answers, there existed an emotional driver called trust. Today, trust is harder to build, especially between customers and brands. A brand promise and its reasons to believe are no longer taken at face value. Today, influence help brands build trust. Influence that comes from people held in high regard,...

3% drive 90% of the impact

For the fifth year of Top 25 Women Who Rock Social Media, Lee Odden and TopRank wanted to do something big. Enlisting our help, we took their top list and created an interactive map that showcases how influence dynamics really work. Each of the winners was scored across our criteria including: Reach, Resonance and Relevance (on the keywords social media,...

Popularity of influencers Consumers value information from influencers who they trust over information directly from brands themselves. This is true in the Healthcare industry particularly because rising costs, inadequate standards and multiple products to choose from are leaving consumers confused. Influencers help consumers find clarity and consumers value their advice. Today, Traackr brings to you the Top Influencers in Healthcare. How do...