*We had some fun with this April Fools’ joke last week. If you have yet to experience the entertainment that is our friend “Vinny,” then make sure to listen in below. For anyone else that encounters someone pitching Influencer Marketing as being an effortless transaction where you buy an influencer’s advocacy, even if they are not pitching you on April First, they are...

From getting on the radar of your influencers to activating brand advocacy among them, influencer engagement is a process – but it doesn’t have to be a difficult one. The key to building relationships with your influencers is to understand, first, that there are different stages of engagement throughout the relationship process. This week, we introduced Traackr’s Relationship Funnel, and the ability...

Top 10 Influencers

Before the world of information overload, when all questions had simple answers, there existed an emotional driver called trust. Today, trust is harder to build, especially between customers and brands. A brand promise and its reasons to believe are no longer taken at face value. Today, influence help brands build trust. Influence that comes from people held in high regard,...

If you haven’t heard, now you have – #HootChat is the newest hit Twitter chat on the block, and one of our weekly favorites. Happening every Thursday at 12 PT, this chat is a guaranteed knowledge fest with expert hosts and interesting, unique conversation. The entire community is full of smart experts, so we decided to put together this list of the...

Good news for all Traackr customers looking to expand their influencer programs in the Asia Pacific region – Traackr is now available in Singapore. Traackr’s increased global availability is in response to the growing demand for reliable, scalable influencer marketing solutions. With over 5,000 users worldwide, 150 enterprise customers and 40% of leading digital agencies, Traackr’s platform is the all-in-one...

Traackr has been named as one of five 2015 Cool Vendors in Social Marketing by Gartner. We are beyond pleased to be included in this year’s report, and to be recognized by such an authority is a great honor. As social media marketing has grown to a point of mass adoption, marketers’ need to scale programs and measure success is...

Years ago, when brands got started on social media, the concept seemed simple: Set up a presence for marketers to easily reach masses of people. What became evident at the outset was that “no two snowflakes are alike,” and a customer audience consists of individuals, each with their own unique needs. 2015 is the year of “people centric marketing.” Explained...