Traackr just made an exciting leap forward by adding to our leadership team Amy Kelman, Chief Customer Officer, and Ian Bensman, VP Finance and Operations. Both Amy and Ian bring their expertise to Traackr to help us scale the business and assert our leadership in the fast growing category of influencer marketing. We caught up with Amy Kelman and Ian...

Traackr is very excited to be part of the Festival of Marketing, organised by Econsultancy and that will be held on 11th and 12th November at Tobacco Dock in London. As the number one marketing event in the UK, Festival of Marketing gathers over 3,000 decision makers around headliners such as entrepreneur Alan Sugar, former astronaut and ISS commander Chris...

Popularity of influencers Consumers value information from influencers who they trust over information directly from brands themselves. This is true in the Healthcare industry particularly because rising costs, inadequate standards and multiple products to choose from are leaving consumers confused. Influencers help consumers find clarity and consumers value their advice. Today, Traackr brings to you the Top Influencers in Healthcare. How do...

As depicted by Google Trends, the term “Influencer Marketing” first searched online as of 2010 and search interest has doubled year over year since 2014. The conversation online and offline is just getting started. Let’s take a walk through the evolution of the influencer marketing practice–and what you can expect for the future. At the beginning phase of influencer marketing, marketers identified the influencers...

I joined the EMEA Traackr team in June last year to support the marketing (or “maarkting,” as our team calls it) efforts in Europe, with an initial focus on UK, France and the Nordics. A few years ago I managed an innovator community set up by the spirit brand Courvoisier that gathered up to 1,000 individuals. As a marketer, I faced...

Last week, the Traackr team met with Clotilde Muller, Marketing & Community Manager for UK based company Wine Owners. We took this opportunity to ask Clotilde a few questions about her activities. Her responses provide great insight into how a small and niche industry player can generate much impact through influencer marketing. 1. What is Wine Owners and what does it...

We have entered a new realm of influencer marketing. Now more than ever before, influencer marketing is not just a component of marketing alongside other strategies – it is marketing. Once a siloed practice, influencer marketing is crossing boundaries to guide strategies like content marketing, marketing automation, social selling, and much more. What was influencer marketing is now a relationship-centered...