Influencer Identification Toolkit

Download this toolkit for a step-by-step approach to identifying influencers for your programs.

Find the right influencers

Influencer identification toolkit

This toolkit will help you create influencer marketing strategies that put the customer first. In phase one, you’ll understand your customers and define profiles. In phase two, you’ll map your customer journey and identify influencer touchpoints along the way. In phase three, you’ll derive topics for each touchpoint and find influencers by topic.

With our worksheets, influence dynamics will become clearer, helping you see how influencers play specific roles in your customers’ decision making process. The end result will be an influencer identification strategy that ties directly to your business goals.