influencers in latin america

As of last year, social media superseded TV with regards to the attention span of the consumer in major markets in Latin America (LATAM). With 103 million social media users, the time spent on social per day in Brazil is 3.3 hours, versus 2.4 hours watching TV. In Mexico, there are 60 million social media users who spend an average...

Content marketing chalkboard

In the last post in our expert series, we discussed how to build trust at every stage of your buyer’s journey with Mark Schaefer. While Mark highlighted the many ways influencers can help brands build trust, we will now turn to Joe Pulizzi to uncover how combining content with the right influencers can continue to build trust, while boosting content...

myths about influencer marketing

With its rising popularity, influencer marketing is a key topic on every marketer’s agenda. As a marketer, you have multiple online sources to turn to for information, but most of these sources fail to provide accurate advice. Without proper information or training for influencer marketing, you’re in danger of doing it wrong. That’s why Lee Odden, CEO of TopRank Marketing,...

influencer outreach, influencer engagement

Influencer marketing—in today’s crowded and noisy marketing space, it’s the thing people are talking about. So maybe you’re all, “I should start doing some influencer marketing!” Great, but before you get started, let’s make sure you don’t end up being “that guy.” You know, the one influencers joke and complain about in their private Facebook groups and Slack channels. I...

influencer marketing, mark schaefer

Trust is an ever-present factor in marketing practices. In the eyes of the customer, you are either a credible source of useful industry information or a bullhorn for your products and services. For marketers who are struggling to build thought leadership credibility in today’s marketplace, influencer marketing has arisen to help. Leveraging outside influencers in content allows brands to collect...

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