Traackr Proves Pay-For-Search Model

Traackr, an enterprise-grade people discovery engine, has developed a search product that helps leading brands execute effective influencer marketing initiatives. The subscription-based solution reinvents how businesses assess the value of targeted and persistent searches that make it possible to identify people based on the content they produce and the conversations they influence. Since 2008, Traackr […]

Top 3 Categories of Tools for Digital Marketing in 2013

Pumpkin spice lattes are back in full swing, which can only mean one thing — annual budget season is upon us. I, for one, really enjoy this time of year – mostly because it brings out the most interesting, forward-looking conversations with our customers and colleagues. In my conversations this year, I am hearing two […]