Introducing the Guide to Influencer Marketing with Traackr

Introducing the Guide to Influencer Marketing by Traackr

Traackr customers are doing really awesome work with influencers. With their creative approaches and tangible business results, they are defining influencer marketing for a highly social world. When I talk to these innovative marketers and communicators it becomes clear they have one common strategy: they start by filtering the web by people who are truly […]

Why Influencer Marketing Scares the Pants Off Advertisers

This piece by Nicolas Chabot was originally published on Our Social Times. This post continues a conversation started at Social Media Marketing 2012 when Luke Brynley-Jones from Our Social Times stirred up the debate by asking, “if social media was becoming just another advertising platform?” I debated that influencer marketing is replacing traditional advertising in […]