Stop Overthinking Influencer Engagement (aka, human interaction)

One challenge organizations often encounter in implementing influencer marketing programs is taking those first few steps to engaging with influencers. There’s often this moment of fear that you might not be following best practices, offending someone, saying the wrong thing – we all know the feeling. What we sometimes forget is on the other side […]

Traackr celebrates its Nordics expansion with an evening in Stockholm

On September 18th, Nicolas and I were delighted to be hosting the #traackrSE event at Stockholm’s Waterfront Building, to announce the official Nordics launch, including Danish, Finnish and Norwegian. Traackr launched in Swedish in February 2014 and clients have been looking forward to being able to expand their influencer programs with Traackr across Scandinavia – […]

Influencer Marketing Evening, Stockholm, Thursday 18 September 2014

Creating Impact for your Brand with Influencer Marketing Influencer marketing is one of the new growing points of attention for brands ramping up their social media strategies for 2015. Apple made its efforts to win the favour of the fashion industry clear, as key fashions bloggers were present in high numbers at its last keynote […]

Shared at #CMworld: 140 Characters of Influencer Marketing Knowledge Bombs Dropped by @LeeOdden

Wow. Content Marketing World, you’ve done it again. At the start of day 2 here in sunny Cleveland, Ohio, we gear up for another jam packed day learning from and mingling with the best content marketers around. Maybe you’ve also noticed this year that one topic of resonance has been influencer engagement strategy and how it supports, complements, […]

Traackr Takes a Leap Forward in Leadership

Traackr just made an exciting leap forward by adding to our leadership team Amy Kelman, Chief Customer Officer, and Ian Bensman, VP Finance and Operations. Both Amy and Ian bring their expertise to Traackr to help us scale the business and assert our leadership in the fast growing category of influencer marketing. We caught up […]

Traackr Closes the Loop on the All-in-One Influencer Platform

We have entered a new realm of influencer marketing. Now more than ever before, influencer marketing is not just a component of marketing alongside other strategies – it is marketing. Once a siloed practice, influencer marketing is crossing boundaries to guide strategies like content marketing, marketing automation, social selling, and much more. What was influencer […]