Content + Influence, and Skyword’s Content Rising Summit
In today’s age, information overload drives consumers to filter their choices to those few who are most trusted. Becoming “the best answer” for your area of expertise wields incredible influence on the search and social web. And content is your vehicle for influence. It’s one of the most powerful tools in a marketer’s mix to attract, engage and inspire action. And incorporating influencers into your content marketing inspires relevant action, and facilitates reaching new audiences with credible and trusted brand messages. Investing in a content and influencer marketing strategy can be one of the most impactful decisions a business can make.
Whether you lead your organization, create its content, manage digital strategy, or edit the company blog — if you deal in branded content, every day you’re faced with this question: How can I tell a story that is so deeply true that it elicits an immediate emotional response? Skyword’s Content Rising Summit this week seeks to help marketers answer that question.
Traackr’s CEO, Pierre-Loic, is speaking at Content Rising (Thursday 6/18 at 2 pm ET) with Fidelity’s EVP of Retirement and Investing Strategies, John Sweeney. They’ll be talking about the introduction of Conversation Engines in marketing organizations – to help brands amplify and contribute to online conversations that best embody their brand values.
Until then, we’ve been listening to #ContentRising influencers.
For your educational enjoyment here is some of the trending content being shared among the influencers:
- Interview: Ann Handley Talks Useful, Inspiring, and Empathetic Content Marketing
- Does good content go bad? 4 content experts on content auditing
- The Biggest Marketing and Business Challenges of Today’s Professional Services Firms