The Key To Find Influencers For Your Brand

Top 10 Influencers

What’s the key to find influencers for your brand? Conversations. Influencers are the people who your customers look to for information. They’re leading conversations about your industry, whether you are listening or not. Your job is to find the most important people for your brand, and work with them to become a part of the […]

Top Influencers in Beauty

Top 10 Influencers in Beauty Before the age of the Internet, beauty advice was hard to come by, limited to magazines and advertisements. Now platforms such as YouTube, Pinterest and blogs, revolutionized the way beauty tips and tricks are shared. For consumers looking for beauty advice, from product reviews to makeup tutorials to hair tips and skincare ideas, […]

View From The Boardroom – Social Networks Around The World: Challenges and Opportunities

Social Networks Around The World: Challenges and Opportunities This is a blog post series by Robbie Vann-Adibé, Traackr investor and Chairman. For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. There seemed to be only a […]

Social PR – An Interview With Shonali Burke


The evolution of “social PR,” as Shonali Burke calls it, has changed the way organizations value relationships. At my first job as an AAE at a PR agency, I was taught by my managers to do mass mail merges with Microsoft Word. The thought alone still gives me nightmares! So many innocent journalists, spammed by me! Today, in […]

3 Instagram Influencer Marketing Success Metrics You Should Be Measuring

As a self proclaimed Instagram enthusiast, @jfeiseee, it comes as no surprise that I am a huge supporter of leveraging Instagram for influencer marketing (the right way…and not like this, as Sam Fiorella notes!) In terms of Instagram influencer marketing success metrics, there is good news and bad news. The good news is, Instagram has experienced […]

Top Influencers in Consumer Technology

Top Influencers

Top Influencers in Consumer Technology We are entering a world where everyone is connected, all the time – to each other, to their devices, to products. Today, almost every consumer need has a technology solution – from wearable devices, to domestic robots, to smarter homes. Amidst these technological developments is a growing dilemma in the minds […]

Introducing Traackr’s Relationship Funnel

From getting on the radar of your influencers to activating brand advocacy among them, influencer engagement is a process – but it doesn’t have to be a difficult one. The key to building relationships with your influencers is to understand, first, that there are different stages of engagement throughout the relationship process. This week, we introduced Traackr’s […]