Traackr has been named as one of five 2015 Cool Vendors in Social Marketing by Gartner. We are beyond pleased to be included in this year’s report, and to be recognized by such an authority is a great honor. As social media marketing has grown to a point of mass adoption, marketers’ need to scale programs and measure success is...

I’m always on the look out for great influencer marketing resources. As community and blog manager I spend a good portion of my day researching for content to learn, share, curate, and join in the conversation. Here are my top seven go-to sources for influencer marketing content (and other marketing things, too): Maximize Social Business Managed by Neal Schaffer, Maximize Social Business is a leading...

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More often than not, brands are missing the mark when it comes to setting themselves up for influencer marketing success. The first question every marketer should ask as they begin to lay the foundation for influencer marketing strategy is, “What conversations can our brand bring value to?” This is rooted in the practice of community management and is the foundation...

Conversations are going on around your brand and market, whether you are participating or not. A great way to jump into the social mix is to create communities around those conversations. When you build a community, you can lead the conversation, and create a platform where individuals can solve problems. Influencer Marketing’s Place In Community Strategy By identifying and working with...

The topic of the week: Being SXSW's breakthrough app is a dubious distinction, at best. Meerkat won SXSW's software equivalent of the high school prom, but does that mean it will do well once it graduates to the real world? Scooped from Mashable.

“We expect the PADCC to be ‘net neutral’ in terms of its impact on the company’s marketing spend, and will reduce cost over the long term. [The PADCC] would give us high core measurement from marketing and the ability to take the guesswork out of it.” – Damien Cummings, CMO of Philips ASEAN Recently, we spoke with Damien Cummings, CMO...

It’s awards season! And with The Academy Awards quickly approaching, we couldn’t wait to find out the winners. We took a data-driven approach to predicting this year’s big Oscar winners: Best Picture, Best Actor (in a leading role) and Best Actress (in a leading role). Here’s how we did it We started by using Traackr to discover a list of Oscar,...