5 Ways Big Brands are Winning Big Time in Social

This week SocialMedia.org presented BlogWell Bay Area with eight case studies from some of the largest brands. @mainwilk and I attended and aggregated some of the highlights from these enterprise approaches to social media. Here’s the entire half-day event boiled down into five ways these large organizations are finding ways for social to contribute to valuable business goals. Business goal...

The Ultimate Guide to Content Marketing & Influencer Strategy by Traackr

Influencer marketing and content marketing can’t exist without one another. So begins our freshly published Ultimate Guide to Content Marketing & Influencer Strategy. Your influencers are your keys to content research, production and distribution. And through great content, you and your brand become influential in your own right. There are countless great examples of how influencer marketing and content have...

Integrated Marketing Week 2013

This week the Direct Marketing Association and Econsultancy are hosting Integrated Marketing Week in New York City. More than 3,000 marketers working across channels and industries, both online and off will gather for a content-packed event meant to connect the dots between social media, big data, analytics and a multi-screen world. We’ll be there presenting on stage at the 6...

Traackr is very excited to be part of the Festival of Marketing, organised by Econsultancy and that will be held on 11th and 12th November at Tobacco Dock in London. As the number one marketing event in the UK, Festival of Marketing gathers over 3,000 decision makers around headliners such as entrepreneur Alan Sugar, former astronaut and ISS commander Chris...

Marketers and business professionals (and anyone else): Here is your must-read marketing book list for long flights and beach-side lounging this summer. There are a number of insightful business-focused books out there, and why not spend free time learning more about the career you love? I compiled some of my favorites into this marketing book list for your summer reading (and my...

Michael Stelzner‘s Social Media Examiner produced their first Social Media Marketing World mega event this month and I had the pleasure of attending. The all-staar speaker cast covered everything from social networks to leadership to content marketing to business innovation and more. It would be impossible to share everything discussed at #SMMW13, but you can’t spend nearly three days with 1,000...

The Rise of Influence in Sales

We interviewed Timothy Hughes to discuss how influence can help sales professionals reach buyers throughout the journey to purchase. UK Business Development Director at Oracle Corporation and prolific social media marketer Timothy Hughes doesn’t need any introduction! Timothy has been a social selling advocate both inside and outside his organisation, and he defined the 5 Pillars for a successful social selling practice:     LinkedIn     Social Media Listening     Influencer...