It’s awards season! And with The Academy Awards quickly approaching, we couldn’t wait to find out the winners. We took a data-driven approach to predicting this year’s big Oscar winners: Best Picture, Best Actor (in a leading role) and Best Actress (in a leading role). Here’s how we did it We started by using Traackr to discover a list of Oscar,...

This is a blog post series by Robbie Vann-Adibé, Traackr investor and Chairman. As an investor, over time (assuming it’s something you keep doing) you start to lean towards certain types of business opportunities. There are probably as many ways to categorize these things as there are opportunities out there – ok, maybe a bit of an exaggeration – but there...

Happy Holidays from the Traackr team! This holiday season we’re thinking towards the future. Recently we’ve outlined the best tools for your 2015 marketing tech stack, laid out an audience-based approach to 2015 budgeting, and looked even further down the line at a 2016 marketing structure. In addition to planning for the future, we have some wishes for the marketing in 2015....

As Traackr becomes a fixture in a variety of enterprise organizations, we see a pattern emerging within the marketing technology landscape. Marketing leaders are faced with tough decisions on where to invest in the digital space, and more often than not there are multiple marketing technology tools necessary within an organization, making these decisions even more confusing. The world of...

We are proud to announce that Philip Sheldrake has joined Traackr as an advisor to the board! We’ve taken this opportunity to ask such an expert on influence a few questions on the hot topic of influencer marketing and how he sees the practice evolving in the future. As ever, his responses and recommendations are an opinionated call to marketers!...

At Traackr, we have the amazing privilege of working with leading marketers who pave the way for influencer marketing. The only downside of working with such an innovative group of customers is that at times we forget that the work they do isn’t necessarily a reflection of mainstream marketing just yet. So, it’s good to be reminded from time to...

On September 18th, Nicolas and I were delighted to be hosting the #traackrSE event at Stockholm’s Waterfront Building, to announce the official Nordics launch, including Danish, Finnish and Norwegian. Traackr launched in Swedish in February 2014 and clients have been looking forward to being able to expand their influencer programs with Traackr across Scandinavia – it is now possible! With...